The Club & Coach Project is a national programme covering up to 25 sports. It is sponsored by the Department for Culture, Media & Sport, via Sport England. The ETTA Club & Coach programme aims to drive up and retain participation in targeted and selected PremierClubs, through increasing the quality of coaches and by providing additional coaching sessions. The aim links directly to the ETTA vision of ‘making table tennis the most popular and most successful indoor sport in England’.

Key performance indicators have been set and the ETTA intends to achieve these targets through the appointment of Regional Coaches. The coaches that have been appointed in the regions and the clubs that they will be operating in, are as follows:

North East – Matthew Stanforth
(Northfield, Ormesby, Sunderland and Hartlepool)
North West – Katy Parker
(Blackpool, Garstang, Lancaster and Morecambe)
Yorkshire – Sally Shutt
(Fastbats, Pudsey and Sheffield)
East Midlands – Andrew Rushton
(Colin Deaton Memorial, Draycott and Long Eaton and Cliffedale Chandlers)
West Midlands – Helen Lower
(Colebridge, Smithswood and Wood Green)
East – Natalie Bawden
(Bury St. Edmunds, St. Neots, BATTS and NETTS)
London – Aaron Fennell
(Kemnal, 3E’s, Ellenborough, Wembley and Harrow)
South East - Alex Green
(Horsham, Crawley and Hollingbury)
 
The coaches have to spend at least 70% of their time delivering coaching sessions to participants, or coach mentoring using ETTA initiatives and